Advertising job description
Advertising is a type of marketing communication used to sell or promote items like goods, services or even ideas. Given the many steps and procedures for creating advertisements, there are many advertising job descriptions and titles.
Advertising is usually paid off by sponsors and viewed through various websites like; magazines, television, newspapers, radio and outdoor billboards. An advertising firm creates advertising campaigns for their clients.
There are two types of advertising;
Commercial advertising describes advertisers who are selling a product or services. Television and media streams focus more on graphics while newspaper and magazine focus on text.
These include advertisement of political parties, religious organizations and governmental agencies.
Advertising job duties
Meet with clients accompanies and discuss goals
Perform market research and identify areas upon which to focus, draw a meaningful conclusion from the data
Create advertising plans and content to reach the identified market areas
Test concepts and review the results with client companies after which they refine the concepts to match those results
Design and prepare advertisement as needed and also test advertising ideas repeatedly and often to measure the effectiveness
Jobs title in the advertising industry
In the advertising industry, there are many jobs available in many different areas of the industry, these areas include the media department, advertising research department, creative department and account service department. These advertising jobs titles include:
Junior project director: this is the entry-level position available to researchers.
Project directors are responsible for all research for each individual client at the advertising agency.
Media planner: he or she is responsible for determining which medium is suitable for the advertisement whether newspaper, radio or even television.
Media buyers: they have an obligation of purchasing advertising spaces or times at the lowest possible price in place of the advertising agency.
Media supervisor: he or she oversees the buyers and the planners, itís their responsibility to ensure that work gets done on time.
Executive creative director: they are ultimately responsible for all the creative work developed by the agency.
Copywriters and art directors: they run the advertisement and eliminate weak concepts, brainstorm until the final advertisement is completed, exchanging ideas until the perfect result is achieved.
Advertising job purpose
People who work in advertising are in charge of creating market communication that persuades the buyers to start buying or continue buying goods and services in the market.
Advertising includes all those who execute the design, creating the graphics, or dialogue that the creative staff developed, it is more of team work.
The purpose of advertising is to develop a brand for a company and create a relationship between the company and its customers through that brand to initiate and sustain sales to those customers.
Advertising jobs have generally helped in the growth of media outlets. They generate income for them as advertising involves the use of media outlets like radio, newspaper and television.
Advertising job skills and qualifications
Knowledge of advertising techniques, a degree in graphics design or marketing
Ability to think creatively, independent thinking
Written, verbal, organizational skills needed
Ability to listen, understand and follow instructions
Customer relationship skills