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Content Writer
xpatjobs | Location:Makati , Metro Manila
| Country:Philippines
| Job Description Job Title: Content Writer for Sustainable Bag Brand About Us: We are a fast-growing, sustainable bag brand with a unique business model that caters to both individual consumers and larger corporations. Our brand thrives on a culture of positivity, adaptability, and scrappiness, with a strong emphasis on sustainability. We value creativity, efficiency, and versatility, and were looking for a dynamic content writer who can engage two very different audiencesindividual customers and corporate partners. If you''re passionate about storytelling, sustainability, and writing for diverse audiences, we''d love for you to join our team! Job Overview: We are seeking a versatile Content Writer who can create compelling and conversion-focused content for both our consumer-facing and corporate communications. From engaging email newsletters to social media posts and product descriptions, youll help shape our brands voice across multiple platforms. The ideal candidate will be able to write in a way that speaks to individual consumers desires for sustainable products, while also addressing the needs of our corporate partners who are looking for bulk orders, custom gifting, and sustainable business solutions. Key Responsibilities: Campaign Copy: Work with the creative team to develop campaign copy that is in line with the direction provided by the brand, ensuring consistency across all channels. Email Newsletters: Write 2-4 email newsletters per week that are engaging, on-brand, and aligned with marketing initiatives. Deliver high-quality, conversion-driven content to our designer for layout and delivery. Create engaging and conversion-oriented subject lines and preview text that increase open rates and drive action. SMS Copy: Draft concise, compelling SMS messages that align with our brand and drive conversions and support the campaign calendar. Paid Media Graphic + Landing Page Copy: Write conversion-optimized, brand-ready copy for ads and supporting landing pages, particularly for paid media campaigns that can be tested regularly. Social Media: Write thoughtful, engaging, and on-brand social media captions for multiple channels including Instagram, LinkedIn, and X. These posts will be tailored to both our DTC audiences and our BTB audiences. Web, product Descriptions + SEO: Update and optimize existing product descriptions for clarity, SEO, and brand alignment, as well as draft new descriptions and titles for upcoming product releases. Write listicle copy, blog posts, and other web content to support SEO and compelling storytelling for our brand + product. Required Skills Qualifications: Strong copywriting skills with the ability to adapt to the brands tone and voice across various platforms. Excellent communication and organizational skills, with the ability to meet deadlines and manage multiple projects at once. Ability to write persuasive, conversion-driven copy for consumer-facing content, while also crafting messaging that resonates with corporate clients. Basic knowledge of SEO best practices to optimize content for search engines. Experience writing for both B2C (business-to-consumer) and B2B (business-to-business) audiences in an ecommerce or sustainable brand environment. Ability to work cross-functionally with designers, marketers, and other teams to ensure content aligns with the overall strategy. Desired Qualities Soft Skills: Efficiency: Able to produce high-quality content quickly, balancing multiple projects and deadlines. Versatility: Comfortable switching between writing for both consumer and corporate audiences, adjusting tone and messaging as needed. Flexibility: Adaptable to shifting priorities, and open to adjusting strategies based on new campaigns or product launches. Initiative Ownership: Take ownership of content performance, updating copy based on data, trends, and audience feedback. Collaboration: Work closely with cross-functional teams, especially design and marketing, to ensure content is cohesive and effective across all channels. Why Join Us? Work with a growing, sustainable brand thats making an impact in both the consumer and corporate sectors. Be part of a team that encourages creativity, adaptability, and innovation. A positive and collaborative work environment where your contributions matter. If youre excited to craft content that drives conversions, supports a sustainable mission, and speaks to a diverse audience, wed love to hear from you! Requirements Atleast 4 years of experience; Experience writing for both B2C (business-to-consumer) and B2B (business-to-business) audiences in an ecommerce or sustainable brand environment. |
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