Marketing Director

The Offer

• Work alongside & learn from best in class talent
• Fantastic work culture
• Flexible working options

The Job

What success looks like in this role:

• Top-of-the-funnel growth by generating high-quality leads and optimizing MQL-to-SQL conversion to support company revenue targets.
• Data-driven marketing strategies that deliver measurable growth in lead generation, pipeline quality, and overall marketing ROI.

What Youll Do:

• Performance Marketing: Drive and manage performance marketing campaigns across channels to acquire customers, optimize ROI, and scale inbound lead generation.
• Customer Acquisition: Implement data-driven strategies to generate high-quality leads and support the sales pipeline.
• Growth Marketing: Develop and execute strategies to engage prospects, improve retention, and drive revenue growth through measurable initiatives.
• Digital Marketing: Optimize digital marketing efforts across SEO, email campaigns, social media, and paid advertising to maximize reach and effectiveness.
• Product Understanding Marketing: Deeply understand the product to develop compelling sales decks and marketing materials that align with customer needs and support the Revenue team.
• Data-Driven Insights: Analyze campaign performance, refine strategies based on key metrics (CAC, CPL lead conversion), and optimize marketing spend for sustained growth.
• Collaboration: Partner with Revenue and Product to ensure marketing efforts are aligned with business objectives and customer pain points.
• Hands-On Execution: Take an active role in executing campaigns and daily marketing tasks, ensuring efficient implementation and high-quality output.

The Profile

To thrive in this role, you must have:

• Bachelor''s or Master''s Degree in Marketing, Business, or a related field.
• Extensive senior marketing experience in B2B SaaS, specifically targeting the Enterprise market.
• Strong expertise in driving top-of-the-funnel growth by generating high-quality MQLs and optimizing MQL-to-SQL conversion to support revenue targets.
• Solid experience in performance marketing and technical marketing.
• A deep understanding of product features and the ability to translate them into compelling marketing materials, including sales decks, aligned with customer pain points.
• Data-driven decision-making skills, with experience analyzing key metrics such as CAC, LTV, and conversion rates to refine strategies and maximize ROI.
• A proactive approach to identifying and addressing customer needs, ensuring marketing efforts resonate with target audiences and drive engagement.
• A strategic and creative problem-solver with strong analytical skills to derive actionable insights from data, including key marketing metrics like CAC and ROI.
• A self-starter with a hands-on, execution-driven mindset, capable of working autonomously and thriving in a dynamic startup environment.
• Hands-on approach with a willingness to handle day-to-day marketing tasks directly.
• Leadership experience in managing and mentoring small teams, ensuring alignment with overall business objectives and fostering collaboration.

If you are an execution-focused Marketing Director with a proven track record in performance marketing, lead generation, and SEO/SEM expertise, and are ready to take a hands-on approach in a fast-paced startup environment, we would love to hear from you.

The Employer

Our client is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable.