35657038179 - B2B Growth Marketer

Job Title: B2B Growth Marketer

Location: Remote

Working Hours: 7am-5pm CST

Job Type: Full-time

Company Overview:

A B2B distributor specializing in commercial HVAC and industrial supplies, particularly hydronic, steam, and plumbing systems. The company offers a wide range of products including industrial pumps, gas control valves, and related equipment. It emphasizes strong customer service by providing trusted brands, expert sales support, and timely delivery to help clients run efficient, cost-effective operations.

Job Overview:

They are seeking a Growth Marketer experienced in driving measurable results that accelerate our customer acquisition and revenue growth. The ideal candidate balances a data-driven approach with attention grabbing creativity. They are authentic and seek to genuinely understand and optimize every touchpoint. They thrive on identifying opportunities, testing hypotheses, deploying impactful organic campaigns, and scaling what works. If you are a results-oriented marketer who is eager to grow alongside a high-performance team, wed love to hear from you.

Key Responsibilities:

• Growth Strategy Experimentation: Develop, execute, and iterate on data-driven organic growth strategies across the customer lifecycle, including designing and analyzing A/B tests and identifying innovative B2B marketing tactics.
• Organic Channel Management: Plan, manage, and optimize core organic channels (primarily SEO, Content Marketing, Email Marketing), including strategy development, content oversight, list nurturing, and exploring new channels (e.g., community, partnerships).
• Data Analysis Reporting: Define and track key organic growth metrics using analytics tools, derive actionable insights, and present performance reports to stakeholders.
• Conversion Rate Optimization (CRO): Analyze website traffic and conversion funnels to identify opportunities; collaborate with design and development teams on implementing improvements.
• Customer Lifecycle Marketing: Develop and implement strategies using organic communication (email, etc.) and automation to improve customer engagement, reduce churn, and increase LTV.

• Cross-Functional Collaboration: Work closely with sales, product, design, and engineering teams to align growth initiatives with business objectives, product roadmap, and brand authenticity.

Requirements

Technical Skill Requirements

• Organic Marketing Expertise: Proven success managing SEO (technical, content, link building), content strategy, and marketing automation.
• Data Analysis Analytics Tools: Proficiency with web analytics platforms (e.g., Google Analytics) and deriving actionable insights from organic data.
• Experimentation CRO: Solid understanding of A/B testing methodologies for website and campaign optimization.
• Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and SEO tools. Ahrefs experience is a plus.
• E-commerce Acumen: Understanding of e-commerce funnels, metrics, and user behavior in an organic context. Shopify experience is a plus.
• Software Tool Proficiency: Strong skills in Excel and familiarity with project management software. Jira experience is a plus.

Non-Technical Skill Requirements

• Analytical Strategic Problem-Solving: Ability to analyze data, identify opportunities, develop effective strategies, and solve problems creatively to drive measurable growth.
• Creative Resourcefulness Initiative: Proven ability to generate innovative, low-cost growth ideas ("guerilla" tactics) and proactively drive initiatives forward with a builder''s mindset.
• Project Management Organization: Excellent organizational skills to manage multiple projects, priorities, and deadlines effectively, utilizing project management tools as needed.
• Clear Authentic Communication: Strong written and verbal skills to articulate complex strategies, data insights, and results clearly, persuasively, and genuinely.

Qualifications

• Experience: 35 years in B2B-focused digital marketing (SEO, Content, Email), with a portfolio demonstrating measurable results, ideally in e-commerce. Experience scaling inbound guerilla strategies is a strong plus.
• E