Lead Clinical Content Strategist

Job Description

Job Title:

Lead Clinical Content Strategist

Location: Kolkata

Industry: Eye Care / Healthcare

Function: Digital Marketing

Department: MARCOM

Experience: 35 years of content writing experience in healthcare, or patient education domains. Employment Type: Full-time
Reporting to: General Manager Digital Initiatives

Dotted-line Reporting To: VP Marketing & Growth

Job Description & Summary:

We are looking for a Clinical Content Writer with a strong background in optometry or eye care to create high-quality, accurate, and engaging clinical content. The ideal candidate will have a deep understanding of eye health, diagnostic procedures, treatment options, and the patient care journey. Optometrists or candidates with clinical experience in eye care will be given preference.

Key Responsibilities:

• Content development: develop, write, and edit clinical content related to eye care for various formats, including but not limited to website blogs, web pages, guest blogging/ articles, educational materials, patient guides, social media, brochures, pamphlets, posts & responses in forums, community health groups, scripts for videos, reels and FAQs, etc.
• Quality assurance: ensure all content is plagiarism free, scientifically accurate, up-to-date, and aligned with evidence-based practices.
• Translate complex medical information into clear, accessible, and patient-friendly language without compromising accuracy.
• Cross-functional Collaboration: work closely with ophthalmologists/ doctors, optometrists, and other clinical teams to ensure content accuracy, completeness, consistency and credibility.
• Assist in the creation of scripts for videos, webinars, or digital campaigns targeting both patients and professionals.
• Optimize content for SEO, digital performance, and user engagement.
• Stay updated on the latest advancements in optometry, ophthalmology, and eye care research.
• Regulatory Compliance: ensure all clinical content complies with applicable medical standards, regulatory requirements, and ethical guidelines.
• Ensure content meets branding, and editorial standards.
• Calendar Planning - develop and manage a monthly social media content calendar focused on patient education, awareness days, hospital updates, and curative and preventive eye care.
• Content Review & Optimization - audit existing content to ensure accuracy and clinical correctness, updated facts and consistent tone and plagiarism-free writing
• Guest Content Partnerships - Identify and engage prominent external writers, optometrists, or medical communicators for guest blogs, articles, and co-authored content. Pitch and develop collaborative content pieces.
• Prepare PR-friendly content packs that can be used by media partners, bloggers, or influencers.
• KOL (Key Opinion Leader) Engagement: collaborate with internal KOLs (optometrists, ophthalmologists, researchers, board members) to endorse or contribute to clinical content. Facilitate interviews, webinars, podcast episodes, etc.
• Craft and drive the strategy for content syndication, guest posting, and earned media contributions to reputable health/medical publications (e.g., Healthline, WebMD, niche optometry journals).

Preferred Qualifications

• Degree in Optometry, Life Sciences, Journalism, or Communications (Optometrists with writing experience will be strongly preferred).
• 35 years of content writing experience in healthcare, wellness, or patient education domains.
• Strong understanding of SEO writing practices and content optimization techniques.
• Strong command over written English with the ability to adapt tone and complexity based on the target audience.
• Native or fluent Hindi speakers/ writers with the ability to create content for bilingual audiences (Hindi and English) will be given preference.
• Excellent collaboration and communication skills; ability to work with medical and marketing teams effectively.
• Ability to manage multiple projects and meet deadlines.
• Proven experience developing content across long- and short-form formats (blogs, scripts, guides, posts, etc).
• Experience in conducting interviews and turning conversations into meaningful content is essential.

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