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Specialist, Promotions
BCJobs | Location:Vancouver
| Country:Canada
|
Specialist, Promotions Location: Hybrid - Vancouver, BC, CA Job Function: Sales and Marketing BCLC exists to generate win-wins for the greater good. For our people, our players, our communities, our industry, and our planet. Lottery | Casino | Sports Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world. We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet. Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition. We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC. For those who prefer working in a community with others, we have two beautiful offices in convenient locations: 2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops This is a Permanent, Full Time opportunity Expected Salary Range: $72,633.00 - $90,792.00 - $113,490.00 Our typical hiring range will be +/- 5% of the midpoint shown above Factors influencing this decision include qualifications and market conditions for the role The Company For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province. The Team Joining the Social Purpose & Marketing Division means you'll be working with a group of talented professionals in Social Purpose, Community & Stakeholder Engagement, Communications & Government Relations, Marketing, CRM & Loyalty and Customer Support. As a Crown corporation that earns more than a billion dollars in annual revenue for B.C., BCLC's commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture.? You will be joining an amazing team of multidisciplinary marketers who are skilled at bringing the thrill of betting action and dream-filled anticipation to life on PlayNow.com. We create compelling experiences for all guests and players across all touchpoints. We appreciate that the battle for people's attention and their discretionary entertainment spend is becoming more challenging as competition in the gambling and entertainment space is rising. We are proud that PlayNow is BC's only 100% legal and regulated website that offers players a great gambling experience with the highest level of player protection, game integrity and whose profits go back to BC communities. Our team keeps pace with emerging player preferences, iGaming and marketing trends, while creating captivating experiences for all our players. The Role The Promotions Marketing Specialist role is an essential part of our cross-functional marketing team focused on engaging and retaining players on PlayNow.com, You will develop promotions as part of larger marketing strategies to get, grow and keep players on the platform enjoying casino, lottery and sports products. You will create contests, offers, incentives and giveaways that matter to players and motivate product trial, acquisition and retention. You will develop promotions starting with ideation and offer mechanics through to execution and post analysis. As you build these promotions, you will collaborate closely with a team of content marketing, brand & advertising, media, CRM and experiential marketing specialists to bring to life integrated marketing campaigns that deliver business results on PlayNow. What you will accomplish
We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong . Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out ! Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more ! If you require accommodation so you can be at your best in the interview, please let us know: [email protected] . All candidates must be at least 19 years of age and legally eligible to work in Canada |
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