Social Media Specialist

Our client, a leader within the fintech industry, is seeking a Social Media Specialist to join their dynamic team in Cape Town. This is an exciting opportunity to contribute to a fast-paced, purpose-driven organisation, enhancing engagement on social media platforms to expand the customer base.

Key Responsibilities:

• Develop and execute creative content strategies aligned with the brand.

• Copywriting all social media content following brand guidelines.

• Conduct market research to identify trends, competitor activities, and engagement opportunities.

• Assist in the development of social media policies and ensure compliance with regulatory standards.

• Improve and develop digital marketing functions through social platforms.

• Collaborate with marketing teams to integrate strategies across multiple platforms.

• Optimise social media activities through data analysis, A/B testing, and performance tracking.

• Execute digital marketing initiatives, including paid ads, sponsorships, email promotions, and campaigns.

• Identify Key Performance Indicators (KPIs) and report key social media metrics.

• Monitor and enhance social media sentiment, recommending improvements where needed.

• Set up and optimize analytics tools for visitor behaviour tracking.

• Track and report social media activities, providing insights to stakeholders.

• Oversee financial modelling, tracking, and reporting for digital marketing programs.

• Plan and execute digital competitions and promotional strategies.

• Evaluate emerging social media technologies and recommend their application.

• Collaborate with design, IT, and service providers to create multimedia content.

• Assist in vendor negotiations and contract evaluations.

• Stay up to date with industry trends, digital marketing methodologies, and product/partner launches.

Key Requirements:

• Grade 12 or equivalent.

• Bachelor?s degree or Advanced Diploma in a relevant field.

• Social Media and Digital Marketing certification.

• Minimum 5 years of experience in Digital Marketing.

• Minimum 5 years of experience managing social media platforms (Facebook, Twitter, LinkedIn, Instagram, and TikTok).

• Experience in fintech or financial services (advantageous but not mandatory).

• Strong knowledge of social media platforms, marketing processes, and content creation (both video and static).

Additional Skills:

• Excellent presentation, verbal, and written communication skills.

• Strong organizational and administrative abilities.

• Exceptional interpersonal skills.

• Detail-oriented with strong analytical skills.

• Proficiency in relevant digital marketing tools and platforms.