Deputy General Manager-Tourism

Job Description

• Work closely with the Market Director to develop commercial strategies for the annual trade marketing business plan to ensure meeting visitation and spend targets.
• Drive business development by identifying new opportunities to increase visitation and pend from the leisure, spiritual, corporate and MICE segments.
• Conduct market research and analysis to create strategic commercial plans focused on new trade partnerships, business development, fam trips and sponsorships.
• Leverage industry relationships to increase STAs brand presence across the travel trade ecosystem.
• Identify potential channels to improve business operations and trade awareness to ensure competitiveness amongst long-haul destination markets.
• Monitor trends and maintain knowledge about current industry updates, practices, laws and regulations and monitor local / federal regulations.
• Perform in market research and analysis on threats and opportunities

Performance Management and Operations

• Oversee the execution of STAs trade market strategy across all channels and manage the local team to ensure successful execution in a timely and effective manner.
• Manage and oversee daily departmental operations (trade engagement, invoices, co-op marketing, events, reports, etc.)
• Create departmental SOPs to ensure coordinated process and smooth operations.
• Monitor departmental performance and prepare periodic reports on the performance of the local market to Head Office
• Track, measure and analyse the performance of commercial activities and KPIs to ensure the budget spend is delivering the agreed return on investment.
• Manage and track expenditures, financial goals and budgets in coordination with Head Office.
• Review and develop operational processes to improve performance and maximize growth.

Environment, Social & Governance

Promote judicious use of natural resources.

Adhere to the organisation's environment, health, and safety policies, objectives, and guidelines

Anti Bribery Management Systems (ABMS)

Follow the ABMS roles and responsibilities details as prescribed on the ABMS manual.

a. Understanding of ethical standards and the importance of integrity in business practices.

b. Ability to identify and evaluate risks related to bribery in various business contexts. For more detailed explanation, follow the ABMS manual.

Education

Master's in Business Administration/Marketing or Global Equivalent Degree

Experience

Previous work experience as a commercial head / senior manager at a Tourism board or related travel / tourism business for (10) years.

Strong track record of managing relationships with key tourism and travel trade partners

Expertise in creating commercial and marketing strategies related to the travel and tourism industry.

In depth knowledge of travel trade market research methods and analysis.

Solid knowledge of performance reporting and financial / budgeting processes.

Commercial awareness partnered with a strategic mindset.

Excellent organizational, leadership skills and time management skills

Outstanding communication, interpersonal abilities and presentation skills

Job Classification

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