Area Sales Manager

Our client is a dynamic, growth-focused business in the digital payments sector. They are on a mission to help entrepreneurs participate and prosper in the digital economy by solving their payment challenges. The business offers a collaborative, high-performance environment with a clear sense of purpose and impact.

Purpose of the Role

The Area Sales Manager will lead and drive strategic sales growth across a defined area. This role includes managing and supporting Sales Managers and Business Development Managers (BDMs), ensuring operational excellence, customer satisfaction, and delivery of area-specific targets. The Area Sales Manager is a key driver of execution, mentoring, and alignment across teams to unlock performance and sustainable success.

Key Responsibilities

• Collaborate with the Regional Sales Manager to implement strategic regional sales plans.

• Oversee area management, ensuring growth, retention, and performance across allocated territories.

• Support and coach Sales Managers and BDMs, with tailored development plans and performance feedback.

• Build strong relationships with customers, ensuring satisfaction, retention, and cross-sell opportunities.

• Monitor sales performance and provide accurate weekly and monthly reports.

• Conduct market and competitor analysis to identify trends, threats, and opportunities.

• Promote product offerings to broaden reach and support BDMs in lead generation and conversions.

• Ensure operational compliance, including vehicle checklists, expense claims, and leave approvals.

• Drive accountability on targets through regular performance reviews.

• Manage recruitment, onboarding, and training in partnership with People Ops.

• Handle high-value client interactions and strategic account management.

People Leadership

• Set clear expectations and connect day-to-day work to broader company strategy.

• Empower managers to lead with autonomy and ownership.

• Hold the team accountable to high standards while remaining grounded in operational realities.

• Conduct regular growth conversations and ensure consistent reviews, rhythms, and routines.

Qualifications and Experience

• Bachelor?s degree in Business Administration, Sales, or a related field (preferred).

• 3?5 years of sales leadership experience, with exposure to managing first-line managers.

• Strong background in field operations, regional strategy execution, and customer engagement.

• Experience in fintech, FMCG, retail, or distribution is an advantage.

• Strong understanding of CRM systems and account retention strategies.

Skills and Attributes

• Proven leadership and coaching skills.

• Strong operational planning and time management.

• Excellent communication skills (verbal and written).

• Ability to interpret sales data and act on insights quickly.

• Collaborative, adaptable, and resilient.

• Commercially aware with strong problem-solving abilities.

• Growth mindset and commitment to continuous learning.