Senior Digital Marketing Manager (CPT Onsite) - Dittohire | Cape Town, South Africa
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Senior Digital Marketing Manager (CPT Onsite)

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Dittohire       |    Location:Cape Town, South Africa       |    Country:South Africa

ENVIRONMENT: Are you ready for a fast-paced career in luxury retail? A renowned, internationally acclaimed jewellery brand is seeking a Senior Digital Marketing Manager whose core role will be to develop and execute a comprehensive 360-degree marketing strategy that elevates the brand both locally and abroad. This role demands a seasoned professional with a deep understanding of Digital Marketing, eCommerce, and luxury retail. The ideal candidate will have a proven track record in scaling brands internationally, leveraging automation, and driving customer engagement through CRM.

The successful incumbent will require a Bachelor?s Degree in Marketing, Business, or a related field ? an MBA or Advanced Degree will prove beneficial. You will also need 10+ years of experience in marketing, with a focus on Digital Marketing, eCommerce, and luxury brands with a proven track record in leading and scaling marketing efforts on an international level & have a strong understanding of CRM systems, marketing automation, and data analytics.   DUTIES: Strategic Marketing Leadership - Develop and implement a global marketing strategy that aligns with the brand vision and business objectives. Lead and manage the Marketing team, fostering a culture of innovation, collaboration, and accountability.

Drive 360-degree marketing campaigns encompassing digital, retail, eCommerce, and CRM channels.   Brand Development and Positioning - Elevate brand identity across all touchpoints, ensuring consistency and alignment with our luxury positioning. Oversee the creation and execution of compelling marketing content that resonates with our target audiences.   Digital and eCommerce Marketing - Lead the Digital Marketing strategy, including SEO, SEM, social media, email, and content marketing, to drive online sales and brand awareness.

Optimize the e-commerce platform for user experience, conversion rate, and customer retention.   Global Expansion - Develop and execute market entry strategies for new regions, identifying brand growth and expansion opportunities. Leverage data-driven insights to inform marketing decisions and track the effectiveness of campaigns.   CRM and Customer Engagement - Implement and manage CRM initiatives to enhance customer loyalty, retention, and lifetime value.

Utilize marketing automation tools to personalize customer experiences and drive engagement across all channels.   Performance Analytics and Reporting - Establish KPIs and performance metrics to evaluate the success of marketing initiatives. Provide regular reports to senior management on marketing performance, insights, and areas for improvement.   REQUIREMENTS: Qualifications - Bachelor?s Degree in Marketing, Business, or a related field.

MBA or Advanced Degree is a plus.   Experience/Skills ? 10+ Years of experience in marketing, with a focus on Digital Marketing, eCommerce, and luxury brands. Proven track record in leading and scaling marketing efforts on an international level. Strong understanding of CRM systems, marketing automation, and data analytics.

Excellent leadership, communication, and project management skills. Ability to thrive in a fast-paced, dynamic environment. ..

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Senior   Digital   Marketing   Manager   (CPT   Onsite)   Senior Cape Town, South Africa   Digital Cape Town, South Africa   Marketing Cape Town, South Africa   Manager Cape Town, South Africa   (CPT Cape Town, South Africa   Onsite) Cape Town, South Africa  

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