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Job Marketing Automation Specialist Texas Marketo

Marketing Automation Specialist

Skills:Marketo   Marketing    Analytics  |  Location:Texas  ,  United States Of America

Views:286


PRIMARY RESPONSIBILITIES:
Work with sales and marketing teams to assist in the development of demand generation campaigns
Develop and manage automation strategies in Marketo
Manage automation processes to ensure success of campaigns from start to finish
Manage automated workflows within Marketo and Salesforce.com, including: digital lead tracking, lead scoring, email blasts, triggered nurture campaigns, working with SFDC admins to ensure leads flow properly
Assist marketing with analytics support to ensure decisions are data driven
Improves the use of CRM (Salesforce.com) and Marketing Automation (Marketo) systems by studying current practices and designing modifications
Maintaining user documentation; providing support to sales and marketing staff as needed; delivering regular training courses to Marketo users
Manage and maintain quality of campaign and lead data in both Marketo and Salesforce.com
Present results of campaigns and demand generation initiatives on a continual basis

REQUIRED KNOWLEDGE/SKILLS/ABILITIES
Bachelor’s degree required - marketing, communications or business
1+ year of experience in a marketing or sales operations role
1+ year of experience using Marketo
Basic knowledge of Salesforce.com a plus
Knowledge of email marketing and nurture campaigns
Basic knowledge of digital marketing and inbound lead generation
Experience writing and editing content for email campaigns
Experience working with cross-functional teams to drive sales results a must
Excellent verbal and written communications skills
Excellent organizational and project management skills • Strong analytical skills with the ability to translate insights into actionable workflows

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