Director of Ecommerce

Key Responsibilities

Ecommerce Strategy & Execution

• Own the overall ecommerce strategy for our direct-to-consumer website, Amazon.com, Target.com, and other marketplaces, driving growth across all key performance indicators (KPIs), including conversion rate, AOV, and units per order.

• Develop and implement data-driven CRO strategies to improve site performance and optimize the customer journey.

• Partner with cross-functional teams to align ecommerce strategy with broader business objectives.

• Develop and implement personalization strategies using customer data to create tailored shopping experiences for prospective and repeat customers.

Shopify Plus Expertise

• Leverage advanced Shopify Plus features and applications to enhance the online shopping experience.

• Stay ahead of Shopify updates, features, and best practices to ensure the site remains innovative and competitive.

• Identify, implement, and manage tools and apps that improve site functionality, optimize merchandising, and drive revenue growth.

• Collaborate with the Shopify development agency to scope, prioritize, and oversee website enhancements and feature developments.

• Evaluate and test new ecommerce technologies and platforms that could enhance performance.

Amazon Channel Management

• Oversee the performance and growth of the Amazon business, ensuring it aligns with company objectives.

• Partner with the ecommerce manager to develop strategies to increase sales, improve product discoverability, and manage the end-to-end Amazon shopping experience.

Conversion Rate Optimization (CRO)

• Own and execute CRO strategies, including A/B testing, to improve conversion rates and other key ecommerce metrics.

• Leverage tools like Google Optimize, Shoplift, and Hotjar to test and refine customer journeys.

• Implement site enhancements and data-driven strategies to improve user experience and increase sales.

• Ensure the ecommerce site is fully optimized for users, addressing design, speed, and functionality to maximize mobile conversion rates.

Team Leadership

• Manage and develop the ecommerce team, ensuring efficient and effective execution of merchandising, operations, and marketing strategies.

• Provide leadership, mentorship, and strategic direction to team members focused on web merchandising, performance analytics, and customer experience.

• Inspire and motivate the team with a relentless drive to improve performance metrics and achieve ambitious goals.

Performance Analytics

• Regularly analyze site and channel performance metrics to identify areas of opportunity and create actionable strategies.

• Monitor industry trends, competitive landscapes, and emerging technologies to maintain a competitive edge.

• Regularly report on key KPIs, providing actionable insights and recommendations to senior leadership.

• Strategically prioritize high-impact initiatives based on data insights and business objectives.

Cross-Department Collaboration

• Partner with marketing, operations, wholesale, and customer service teams to ensure seamless execution of campaigns, promotions, and product launches.

• Collaborate with the creative team to develop compelling website visuals, banners, and merchandising assets.

• Work closely with operations and logistics teams to ensure seamless inventory management and sell-through.

• Analyze and improve operational efficiencies related to ecommerce, such as shipping speeds and order delivery messaging.

Compliance

• Ensure compliance with privacy laws such as GDPR and CCPA, implementing measures to protect customer data and maintain trust.

• Regularly audit the website for ADA compliance, ensuring accessibility for all users, including those with disabilities.

• Stay updated on ecommerce laws and regulations, proactively addressing changes to maintain legal compliance.

Budget Management

• Create and manage the ecommerce budget, ensuring efficient allocation of resources to initiatives that drive ROI.

• Monitor spending on web development, marketing tools, and team expenses to ensure alignment with financial goals.

Qualifications

• Experience: Minimum 8 years of experience in ecommerce, with at least 5+ years overseeing Shopify stores. Experience with marketplaces like Amazon.com, Target.com, etc., is a plus.

• CRO Expertise: Proven track record of driving conversion rate optimization, including upsells, cross-sells, and AOV growth strategies.

• Technical Knowledge: Deep understanding of Shopify Plus features, applications, and integrations; familiarity with ecommerce analytics tools (e.g., Google Analytics, Shopify Analytics, Hotjar).

• Strategic Thinking: Strong ability to connect ecommerce strategy with business goals and identify high-impact opportunities for growth.

• Leadership Skills: Demonstrated success managing and mentoring high-performing teams, other leaders, and external partners/agencies.

• Amazon Proficiency: Expertise in managing and scaling Amazon business, including knowledge of SEO and product listing optimization.

• Analytical Skills: Data-driven mindset with the ability to interpret and act on performance metrics to inform strategy and tactics.

• Communication: Exceptional verbal and written communication skills with the ability to present complex ideas clearly and persuasively.

Benefits

• Work Arrangement: Full-time position, offering hybrid flexibility, based out of San Diego, CA.

• Transportation: Parking or transportation reimbursement is available when in-office.

• Healthcare: Medical, Dental, Vision care, and Flexible Spending Account available.

• Retirement Plan: 401K with company match available.

• Time Off: 30+ Vacation Days per year – 3 Weeks of PTO, 12 Paid Holidays Off, time off between Christmas and New Year’s, and Summer Fridays.

• Perks: Catered lunches for in-office meeting days.

• Training & Development: Leadership & Development Training for all manager-level employees.

• Employee Discounts: Annual Product Allowance with additional coupon codes for Friends and Family.