Marketing Technology & Data Specialist - Spectrum Reach

ob description & requirements
Marketing Technology & Data Specialist - Spectrum Reach at SPECTRUM summary:
The Marketing Technology & Data Specialist at Spectrum Reach supports the deployment and optimization of marketing technology and data-driven demand generation initiatives. The role bridges marketing strategy, data operations, automation, AI integration, and campaign execution using tools like CRM, marketing automation platforms, and advanced analytics. Responsibilities include managing workflows, data governance, platform integrations, and collaborating with analytics and data science teams to enhance audience targeting and marketing performance.

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen.

SUMMARY

The Marketing Technology & Data Specialist is a strategic, hands-on role supporting both the current roll-out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach’s full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI-supporting execution, and campaign execution—ensuring cross-functional agility and readiness for future innovations.


DUTIES & RESPONSIBILITIES

Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases.
Assist with setup and enhancement of marketing, sales, and customer experience workflows—leveraging first- and third-party data, segmentation, targeting, measurement, and reporting.
Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation—while supporting additional transformation projects over time.
Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine.
Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement—driving new approaches for audience targeting and lead optimization.
Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms.
Document workflows and build playbooks to support adoption, training, and scale across various functional groups.

QUALIFICATIONS

Bachelor’s degree in Marketing, Information Systems, Data Science, or related field.
2+ years in marketing operations, martech management, or analytics—ideally in an enterprise/B2B environment.
Experience with CRM systems (Salesforce strongly preferred), marketing automation (e.g., Marketing Cloud, Pardot, Marketo), ABM platforms (6sense/Demandbase) and handling database/integration projects (Snowflake or similar), and AI-powered orchestration tools.
Skills in workflow logic, campaign automation, and reporting/dashboarding.
Advanced Excel/data and SQL manipulation skills; knowledge of APIs, or AI-powered marketing tools is a plus.
Keen interest in new marketing growth technologies, digital transformation, and AI/data-driven practices.
Excellent communication, collaborative problem-solving, and process documentation skills.
PREFERRED EXPERIENCE

Exposure to ABM, lead scoring, segmentation, or intent data solutions.
Familiarity with advanced analytics, omnichannel campaign tracking, and pilot adoption of new martech/AI tools.
Experience connecting customer data platforms (CDPs) or real-time decision engines or marketing workflows.
Growth/evolution mindset—with a desire to expand responsibilities into new areas as the business, platforms, and team evolve.