Digital Communications Manager

Digital Strategy & Execution
• Own day-to-day execution of DC CAP’s digital communications strategy across social, email, and web
• Draft and implement digital plans outlining campaign goals, target audiences, content strategies, and
engagement tactics
• Collaborate with DC CAP teams to design and execute coordinated rollout plans around key
moments, campaigns, and events
• Test new ideas, experiments, and approaches to strengthen DC CAP’s reach, engagement, and impact
Content Development & Social Media Management
• Actively manage and post across Instagram, LinkedIn, X (Twitter), Facebook, and Threads, with
fluency across TikTok and YouTube
• Create, edit, schedule, and publish high-quality content aligned to program priorities and brand
voice
• Create social toolkits and provide additional social support to internal teams and partners
• Capture content at in-person events and support real-time storytelling
• Monitor platform performance and adjust strategy based on data and audience insights
• Produce digital storytelling content, with a focus on student voices, program impact, and
organizational initiatives
• Partner with Student Success Programs team to build a sustainable content collection and storybanking process
• Serve as the primary in-house creator of visual and multimedia assets, collaborating with external
design and video partners as needed for bigger projects or engagements
• Maintain consistent brand voice, tone, and quality across all platforms
• Draft, build, and send emails, including copywriting, light design, approvals routing, and
deployment
• Monitor industry trends in digital engagement and cultural shifts among target audiences to identify
new opportunities
Planning, Workflow & Project Management
• Build and maintain digital content calendars based on a deep understanding of initiative goals,
programming, and target audiences
• Use Monday.com to assign tasks, track progress, and manage workflows
• Balance multiple projects and deadlines while maintaining high quality and attention to detail