Business Development Manager

Business Development Manager – Remote
Company Overview
Ray Advertising is a U.S.-based company with global operations, specializing in performance marketing, health insurance, and e-commerce. Our business ecosystem is designed to help leading U.S. companies scale efficiently while delivering high-quality, measurable results to American consumers.
By empowering talent and fostering professional growth, we build sustainable, performance-driven operations. Ray Advertising is headquartered in Redding, California, with distributed teams supporting U.S.-based business functions.
Position Summary
We are seeking a highly motivated Business Development Manager (BDM) to lead advertiser acquisition and revenue growth specifically within the Home Improvement vertical.
This is a revenue-generating closing role for someone who understands how to sell performance marketing solutions to U.S.-based home service companies, agencies, aggregators, and contractor networks.
You will be responsible for converting qualified opportunities into long-term advertiser relationships while helping Ray Advertising expand its footprint in one of the fastest-growing U.S. sectors.
The Business Development Manager is accountable for closed revenue, advertiser retention, and growth — not just activity.
Key Responsibilities
1. Revenue Ownership & Deal Closing (Primary Responsibility)
Own the full sales cycle from qualified meeting to signed agreement
Conduct discovery calls with home improvement companies and agencies
Present Ray Advertising’s value proposition: qualified calls, exclusive leads, scalable campaigns, measurable ROI
Negotiate pricing models including Pay Per Call, CPL, CPA, or custom volume agreements
Close new partnerships with contractors, franchises, lead buyers, and enterprise advertisers
Achieve monthly and quarterly revenue targets
Success is measured by: Closed revenue, advertiser retention, average deal size, pipeline conversion, and recurring monthly billing.
2. Pipeline & Account Growth
Manage a healthy pipeline sourced by SDRs, inbound leads, and referrals
Maintain deal momentum and accurate revenue forecasting
Coordinate onboarding with internal operations teams
Grow advertiser accounts through upsells, cross-sells, and expanded geography/service lines
Maintain long-term client relationships for retention and renewals
3. Home Improvement Market Expansion
Identify and close advertisers in sectors such as:
Roofing
Solar
HVAC
Plumbing
Water Damage / Restoration
Pest Control
Remodeling / Renovation
Windows & Doors
Landscaping
Foundation Repair
Home Security
Build relationships with:
Marketing agencies
Multi-location contractor groups
Franchise operators
Lead buyers
National home service brands

4. CRM, Reporting & Forecasting
Maintain accurate CRM records (HubSpot, Pipedrive, or similar)
Track deal stages, close rates, Gross Profit generated, and forecasts
Report on pipeline health and revenue performance
Ensure clean sales data and transparency
5. Cross-Functional Collaboration
Work closely with SDRs to improve appointment quality
Coordinate with compliance, call operations, and campaign teams
Provide feedback to leadership on pricing, market demand, and advertiser needs
Help optimize onboarding and retention processes
Required Qualifications
4–8 years of Business Development / Sales / Account Executive experience
Proven record of closing B2B deals and hitting revenue targets
Experience selling lead generation, Pay Per Call, digital marketing, or agency services
Strong understanding of ROI-based selling
Experience with U.S. clients and consultative sales cycles
Preferred Qualifications
Experience in Home Improvement / Home Services marketing
Existing network in roofing, solar, HVAC, plumbing, restoration, or contractor space
Experience selling to agencies or lead buyers
Familiarity with call tracking / CPL / CPA models
Remote work experience in fast-paced sales teams
Skills & Competencies
Technical Skills
CRM platforms (HubSpot, Salesforce, Pipedrive)
Pipeline management
Contract negotiation
Pricing strategy
Lead generation economics
ROI / CPL / CPA / Call metrics
Soft Skills
Excellent English communication
Strong closer mentality
High ownership & discipline
Relationship building
Strategic thinking
Resilience and follow-through

Work Details
Employment Type: Full-time (W-2)


Location: United States (Remote)


Working Hours: Monday–Friday, aligned with PST business hours, with flexibility based on advertiser needs


Reports to: Head of Sales / Revenue Leadership
Compensation Structure
Base Salary: $50,000 – $75,000 (based on experience)


On-Target Earnings (OTE): $90,000 – $150,000+ (performance-based commissions)


Commission: Uncapped and performance-driven
Commission Structure
Base Commission: 5% – 7% commission on Gross Profit (GP) generated
Commission Accelerator (Performance-Based):
Monthly Gross Profit
Commission Rate
0-$20,000
4%
$20,001 – $40,000
5%
$40,001 – $60,000
6%
$60,001+
7%


Commission Threshold
Commission is activated when monthly GP ≥ $20,000 Overall

Ramp Period (First 60 Days)
Commission activates at $10,000 GP threshold
After 60 days → standard $20,000 threshold applies

Retention Bonus
After 3 consecutive months of active billing:
Additional +1% commission on that client’s GP

Performance Expectations
KPI
Minimum
Target
Top Performer
Deals Closed
4
6
8+
Monthly Gross Profit
$30,000
$60,000
$100,000+


Benefits & Perks
Remote work flexibility
Clear path to Senior Business Development Manager and Sales Leadership
Performance-based participation in U.S. business travel and global industry events
Exposure to high-volume, high-value advertisers
Direct impact on company growth and revenue strategy


Career Growth
Clear, performance-based advancement
Opportunity to influence sales strategy and market expansion
Hands-on leadership exposure


Long-term growth into Sales Director or Revenue Leadership roles
Why Join Ray Advertising?
At Ray Advertising, you don’t just work in sales—you help drive the company’s growth engine. You’ll be part of a high-performance culture where results matter, effort is rewarded, and career advancement is based on impact.
We value discipline, ownership, resilience, and continuous improvement, and we invest in individuals committed to long-term success.